bk
nyz:)’s main mascot from Brooklyn, NYC
harli
nyz:)’s supporting mascots from Harlem, NYC
queen
nyz:)’s supporting mascot from Queens, NYC
wtf is nyz:) ?!!?!!!?
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brand profile
name: NYZ:)
tagline: ctrl. shift. nyz:)
logo
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TYPOGRAPHY
kallisto - headlines/taglines
Jinxed wizards pluck ivy from the big quilt.
Jinxed wizards pluck ivy from the big quilt.
Jinxed wizards pluck ivy from the big quilt.
Jinxed wizards pluck ivy from the big quilt.
source code pro - body/copy
Jinxed wizards pluck ivy from the big quilt.
Jinxed wizards pluck ivy from the big quilt.
Jinxed wizards pluck ivy from the big quilt.
Jinxed wizards pluck ivy from the big quilt.
COLOR PALETTE
primary
- fightclub purple: #61027E
- treehugger green: #77C63F
- screamo black: 000000
- nirvana white: FFFFFF
secondary
- error 404 blue:
- anarchy red:
- use a sister shades for monochrome ie:
MASCOT & FRENS
the campaign
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about_the_campaign.nyz:)
merch
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