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Skills Used:
- Branding
- Merchandising
- Art Direction
Created With:
Skills Used:
- Branding
- Merchandising
- Art Direction
Created With:
Problem:
This brand of collectible mini figurines originated from Japan. Sold in blind boxes, each series has 12 cherub boy characters with themed headgear. Though internationally acclaimed, the brand lacks diversity and impact with their packaging.
Solution:
Expand the brand based on their Japanese Kawaii aesthetic origin into a universally, classic, cutesy style that conveys the brand message clearly.
This rebrand will focus on their Sweets series.
Rebranding
Packaging Design
Rebranding
Packaging Design
Colors
Type
Tagline
Logo
