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Skills used
- Art Direction
- Copywriting
- Branding
Problem
Women don’t have an equal chance of becoming themselves because “self-care” marketing, directed by men, is targeted to women as early as four years old. While men’s “self-care” marketing on average doesn’t start till forty.
Solution
Princess Destiny, a woman-owned fashion brand, will empower women in spaces where no third party can butt in.
Posters will be placed in Women's Bathrooms
Through social media ads the new website feature will be promoted. Onboarding will consist of taking a quiz that'll generate an ai stylist personified off of 13 year old versions of the user. After customizing their ai avatar users will use the program to perfect their aesthetic.
With their perfected style, users will be invited to “Mother’s Mirror” tea party. An event where younger women will get empowered by older women of similar demographics. The older women'll affirm the beauty of living by your own rules. And of course, participants will take home their own tea set exclusively from the campaign.
