Skills Used:
- Branding
- Merchandising
- Art Direction
Problem:
This brand of collectible mini figurines originated from Japan. Sold in blind boxes, each series has 12 cherub boy characters with themed headgear. Though internationally acclaimed, the brand lacks diversity and impact with their packaging.
Solution:
Expand the brand based on their Japanese Kawaii aesthetic origin into a universally, classic, cutesy style that conveys the brand message clearly.
This rebrand will focus on their Sweets series.
Rebranding
Packaging Design
Colors
Type
Tagline
Logo
decorative Posters
Coloring Book & Colored Pencils
Life Is A Gift Campaign
Problem:
The working woman has a linear life of bouncing between work and home, making her life seem dull and unfulfilled, inducing melancholy.
Solution:
Show women that when they step back and bask in the “simple things” in life, they’ll find the happiness and content they need is already with them.
OOH Posters
Social
User generated campaign where Sonny Angel owners submit when they found their Angel matched a moment, making them appreciate life.
Experiential
Hold a ball pit pop up in major cities internationally where each room will be themed after different Sonny Angel lines, so users can literally enjoy the little things in life.
